Click to open rate (CTOR)

CTOR (Click through open rate) shows clicks on a certain link by subscribers that have opened your message, while CTR evaluates clicks on the link among all subscribers to whom campaign was send.

Maximum CTOR value is 100%.

How to calculate CTOR: if message was read by 80 subscribers who 20 times clicked on the link, this link CTOR = 25% (CTOR = (20 clicks / 80 reads) х 100% = 25%). You can compare links popularity/visibility by their CTOR — more popular/visible links will have higher CTOR.

CTOR is calculated in campaign analytics for every link with at least one click.

Clicks Through Rate (CTR)

CTR (Click through rate) is used for evaluation of interests to link.

It's index of efficiency of unit link, defined as percent of clicks on the link among the general number of sent messages. Max value of CTR = 100%.

The higher value of CTR, then more significant is information, which has induced your subscriber to click on the link. The value of CTR is average value of the number of all subscribers, for whom campaign was sent.

Example of calculation CTR: if sent 100 messages and on the link in the messages clicked 20 times, then CTR = 20% (CTR = (20 clicks / 100 messages) х 100% = 20%).

The value of CTR (Clicks Through Rate) calculated for all links in the message, on which your subscribers clicked.

In case one of your subscribers for one message clicked on the one link a few times, we equate this few clicks as one click. This approach helps to objectively evaluate the efficiency of the campaign, including to right calculate the value of CTR and CTCR.

See index of CTR you can in analytics of your campaign at the bottom of the page.

Mail list quality (MLQ)

MLQ (Mail List Quality) — it's a index that characterize a mail list quality, which considers refusals from subscription, spam reports and wrong email-addresses in the mail list.

Maximum value of MLQ — 100%.

Dynamics of MLQ for the target audience

The higher value of MLQ, the more higher quality of address base and possibility compliance of the message of the campaign expectations of the subscribers from mail list, for which campaign was sent.

As a result of refused from the campaign, your mail list is cleansed from not loyal customers, thereby increasing the quality of the audience for this mail list.

Optimization of the campaign frequency

MLQ is also serves as an indicator, that helps determine the optimal frequency (periodicity) of sending campaign. As decrease, and excess of the optimal frequency of the campaign can lead to refuse from your campaign in future.

Increased of receiving messages can be perceived by your subscribers as urgency from the sender. The exception can be a message containing something very meaningful to the subscribers — a bonus, a gift certificate, flyer, etc. Reduced of frequency can lead to a loss of focus of the subscriber on the offer of the sender.

If the value of MLQ decreased in comparison with the value of the previous campaigns, then you may need to go back to sending messages with a frequency of previous campaigns.

Clicks Through Content Rate (CTCR)

CTCR (Click through content rate) — it's the total value of all the links in the message of one campaign.

CTCR = 100% is achievable if each subscriber of the campaign clicks on each link in the message.

CTCR helps to give a general evaluation of the correct placement and design of links by subscribers clicks.

In calculating of CTCR not considered repeated clicks made ​​by one subscribers.

Example: a message of the campaign contains 5 links and campaign was sent to 100 subscribers. Than 100% CTCR equally 500 of unique clicks (5 * 100).

Usually subscribers don't click on every link in a message.

If subscribers have made 50 unique clicks from possible 500, then value of CTCR will be 10%, which informs you about the possibility of improving the design of the message to increase the efficiency of links.

FBL reports (spam reports)

FBL (feedback loop) — it's a standard of release of information on complaints on spam from ESP (Email Service Provider) to the sender.

FBL provides information about that particular subscriber complained (pressed the button «This is spam») for a particular letter that came from the sender's of campaign.

Support of FBL present in most major global email-providers, such as: Hotmail, Yahoo and AOL.

Upon receipt of FBL-message about complaint on spam in your campaign, service Feedgee automatically unsubscribe from the campaign subscriber, who reported spam, because sending campaigns to a subscribers who reported spam, can lead to a negative reaction of your subscribers and email providers can block your messages.

Automatic unsubscribing your subscribers by FBL allows to avoid hit your campaigns into spam and keep in their delivery at a high level.

A list of subscribers, who unsubscribed from a particular campaign by FBL, you can see by click on the index «Spam reports» in the analytics of the campaign.

How to analyze your site traffic from email campaigns in Google Analytics?

To track the number and activity of visitors of your site attracted by a campaign in web analytics Google Analytics is necessary to:

  1. Your site has been connected to the service Google Analytics (if you have not connected the site to Google Analytics, some details and conditions you can found at
  2. In the editor of campaign have been enabled Google Analytics (Google Analytics On)

After the campaign use the filters Google Analytics — media (email), source (feedgee), to see the number of visitors who have followed a link from the message of campaign and their activity on your site.