For customer service we often need to send the information which need to be available on their cell phone — a promo code for a presentation at the store, the code to password recover, OTP-password, number of declarations for the receipt the order in the courier service and many other types of messages.
Such sms notification (transactional sms) often created automatically by website or applications and they destined for a particular customers. The content of SMS notifications usually have individual information intended for a particular recipient, sometimes even confidential (order number, password, activation code, discount coupon, etc.).
If you use SMS notifications, API to send this type of messages is available independently of the type of your feedgee-account and can be used on your sites and applications for fast delivery of SMS notifications to customers