Do you send email notifications to clients from your site or application? Confirmations, reminders, search agents, access recovery and hundred others? Every such message can improve your customers user experience (UX) and lead your business to better conversion rates.
This can be an email confirming the action expected by the client (transactional email) or conditional email blasting out upon occurrence of meaningful for your clients relations event (triggered email).
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Transactional messages are different from other emails that the recipients really expect to get them as a confirmation of their successful actions on your site or in application.
All of these messages are highly expected by your clients in the Inbox and as soon as possible.
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